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THREE DECADES. ONE PASSION.

Ariat is committed to delivering performance footwear and clothing with an emphasis on technology and innovation. In 1993, the brand was founded as “The New Breed of Boot.” It was the first to integrate athletic footwear technology into boots for equestrian athletes. Today, Ariat’s world-class product team builds innovative and award-winning performance products for all types of outdoor and work environments.

MEN'S AND WOMEN'S WORKWEAR

Designed for the front lines of the all types of work, Ariat Rebar is workwear that won’t quit. Stay protected from harsh environments in Ariat work boots, shirts, jackets, pants and other apparel, including a special line of fire-resistant clothing.

MEN'S CASUAL
CLOTHING

In thousands of styles, Ariat offers shirts, jeans and jackets for riders and other outdoor enthusiasts. Distinct style and innovation for everyday wear featuring technically advanced fabrics for unbeatable comfort.

WESTERN BOOTS

Ariat obsesses over every single detail of its boots – from the finish and strength of the leather to the stitches per inch where a boot gets a lot of wear. The handcrafted boots go through 150 steps during construction, ensuring world-class performance, fit and durability.

WOMEN'S SHIRTS

Ariat offers a wide selection of woven shirts, performance tops and graphic tees for riders and other lovers of the great outdoors. Each shirt is designed with Ariat’s signature innovation in materials, fit and function.

WOMEN'S SHIRTS

Ariat offers a wide selection of woven shirts, performance tops and graphic tees for riders and other lovers of the great outdoors. Each shirt is designed with Ariat’s signature innovation in materials, fit and function.

WOMEN'S DENIM

With a focus on fit, comfort and style, Ariat offers a wide variety of quality-crafted jeans for riding, working or just kicking back. Choose from bootcut, flare, skinny, and other popular silhouettes. Ariat denim is made using advanced sustainability processes, and denim “artists” apply finishing touches (pocket designs, distressing) to give every pair a unique look.

OUTERWEAR

Ariat outerwear stands up to the elements with jackets and vests destined to keep you warm and dry. Softshell stretch fabrics and premium down are collection mainstays, delivering optimal warmth without being bulky. Performance features also include wind and water resistance and special seam construction for maximum range of motion. Available for men and women.

CELEBRATING WHAT MAKES ARIAT SO SPECIAL
THE SCIENCE OF INNOVATION

Ariat is a leader in developing advanced technologies to deliver products that outperform in a variety of demanding environments. The brand partners with world-class biomechanical research groups and testing labs to improve product performance, comfort and durability – while focusing on real-world product functionality. Ariat works with global suppliers to develop new materials that are lighter, cooler and more durable than anything in the market. The brand field-tests all of its products to consistently raise the bar for functionality and style.