New Lures

Advertised prices may display strikethrough or regular pricing. Strikethrough pricing on sale items represents: 1) the manufacturer’s Minimum Advertised Price (MAP), 2) the Manufacturer’s Suggested Retail Price (MSRP), or 3) a price at which the product was offered within the last 90 days.
Strikethrough pricing on clearance products represents the last regular price the product was offered at before being classified as clearance (not intended to return to our product portfolio in the foreseeable future). A discounted price will remain on clearance products until the product is sold out or otherwise liquidated.