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  • About Berkley

    Berkley was built on a passion for fishing. It's that same passion that has made Berkley the world's #1 tackle company. With their deep love for fishing, Berkley's goal is twofold but simple: to make fishing more fun, and to help you catch more fish. That simple mission was the reason that in 1937, 16-year-old Berkley Bedell started selling hand-tied flies to tackle shops and anglers in his hometown. Whether he knew it or not, Bedell has created a legacy of high-quality angling innovation. Almost a century later, Berkley remains true to the passion-fueled vision of its founder, and has become a worldwide leader for all things angling. Today, the brand constantly innovates with each generation of products, using cutting-edge materials and designs to make fishing more fun for anglers around the world. Passion, tradition, and excellence -- that's the Berkley difference.

    Since creating its flagship product, Berkley is still most famous for its fishing lures and power baits, both of which feature industry-leading design and technology. With the acclaim that these products have generated, Berkley has expanded its product line into becoming a comprehensive resource for anglers worldwide. Berkley's innovative, high-performance technology can now be found in its fishing rods and fishing line. These are available for a variety of applications, from freshwater fishing to deep-sea excursions. The brand also creates precision digital fish scales in several different capacities. For the angler on the go, the Berkley fishing cart is an ideal solution for any landscape or climate. Featuring a rugged build, the Berkley fishing cart is built to last. With almost a century of innovation in angling technology, Berkley is sure to offer a product that will meet and surpass your expectations.

    Top Berkley Products Include:

    No matter where you fish: freshwater, deep sea, or in the surf, Berkley has you covered. Berkley has earned its spot as the world' leading tackle brand, and Sportsman's Warehouse is proud to carry a comprehensive selection of Berkley tackle, rods, and angling accessories. As a premier Berkley vendor, we're dedicated to providing you with an outstanding experience every step of the way, no matter which Berkley solution you choose.